NASCAR has entered into a long-term entitlement partnership with FedEx Freight that will see the organisation’s Truck Series renamed the NASCAR FedEx Freight Truck Series from the 2027 season, bringing together one of North America’s largest freight carriers and a motorsport property built around the trucking industry.
Under the agreement, FedEx Freight will also become an official partner of NASCAR and its exclusive freight shipping partner across the United States, Canada and Mexico, effective January 1, 2027.
The partnership marks the first sponsorship platform of this scale for FedEx Freight since it became an independent, publicly traded company in June 2026 following its separation from FedEx Corporation. The company will use NASCAR’s national reach to build awareness of its standalone brand while strengthening relationships with customers, employees and business leaders.
Craig Stimmel, SVP and Chief Commercial Officer, NASCAR, said, “FedEx Freight choosing NASCAR for a brand investment of this magnitude says a lot about where our sport is today and the value our platform can deliver to businesses looking to grow. And there may not be a more natural pairing than FedEx Freight and the NASCAR Truck Series. This is a series built on trucks, toughness and people who compete incredibly hard to deliver every single week. That same grit, reliability and get-it-done mentality is embedded in FedEx Freight. As they continue to establish their identity as an independent company, we have an incredible opportunity to put that brand in front of millions of fans while creating real business value throughout the NASCAR industry.”
John Smith, President and CEO, FedEx Freight, added, “Some partnerships just make sense. As FedEx Freight moves forward in its next chapter as an independent company, we are focused on opportunities that strengthen our brand and support our long-term growth strategy, and we are confident the NASCAR FedEx Freight Truck Series will deliver.
“NASCAR and its loyal fanbase represent the same commitment to safety, hard work, reliability and teamwork that has defined our company for decades. NASCAR provides a powerful platform to connect with customers, engage our dedicated team members and introduce the FedEx Freight brand to millions of passionate fans nationwide. This is a series built on trucks and being number one. It is a relationship that reflects our confidence in the future and our commitment to building a strong company positioned for continued success.”
For FedEx Freight, the agreement extends beyond naming rights. The partnership will include customer engagement, employee initiatives, community programmes and targeted activations in markets surrounding the company’s distribution locations. NASCAR said the platform is intended to support brand awareness, B2B lead generation, employee recognition and community engagement.
FedEx Freight operates a network of more than 365 locations, supported by approximately 40,000 employees and nearly 30,000 vehicles across North America. The company’s freight-shipping relationship with NASCAR therefore adds an operational component to the sponsorship alongside its media and marketing rights.
The agreement will replace Craftsman as the Truck Series entitlement partner after the 2026 season. For NASCAR, the deal demonstrates how its commercial offering is expanding beyond traditional sponsorship visibility to include B2B relationships, operational partnerships and year-round brand engagement.